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In today's technology-driven society, electronics stores don't always have to do much marketing. You can find enough "techies," or technology fanatics, around to keep these stores running a business, in addition to that technology is ever-changing and new releases are released often. If you're looking for ideas to boost the sales of your electronics store, you've come to the right place, nevertheless, every business has a slow season or two, so.
Amazon Electronics
New product launches-Electronics generate excitement and buzz naturally, so turn the release of any hot cool product in to a full "launch party." Like a midnight showing of any highly-anticipated movie, cool product launches will ensure that your store comes. Offer a drawing for one of the free products, or even a coupon to the first X amount of customers. Promote this event heavily, with yard signs and banners around your store that list the date from the party as well as the name of the product.
Technical support-Most of your clients love your products but may not recognize how they work, that's why they're visiting you. Your employees, however, are extremely-knowledgeable and can be a great resource for the customers. Offer tech support services, whether this manifests as in-store assistance or actual in-home setup and repair. These services create your business much more of a 1-stop shop, which keep customers returning to you. Create a portion of your store for assistance and service, and clearly-define it using vinyl decals or perhaps a large banner so customers which need help know exactly where to go. Discount Electronics
Christmas giveaways-Electronics are always hot-sellers during the holidays, so create promotions that drive customers to you for your perfect Christmas gift. Hold raffles for this season's hot-selling product, or even discounts based on the amount of money spent in the store. The idea is always to do whatever it requires to have customers inside your store and never your competitors'.
Electronic marketing-Your tech-savvy customers will respond preferable to electronic marketing methods than, say, direct mail or perhaps a billboard. Utilize e-mail marketing, SMS marketing, and social media marketing to achieve your customers directly. Don't spam them or you'll get on their bad side, but connect enough that they want to come into your store to see what's new.
Membership cards-Offer customers the opportunity to sign up for a membership program. This enables you to gather their information for marketing purposes, as well as in return they obtain a card they could use to earn special discounts. By swiping their card they can receive discounts right away, or they can accumulate points that can eventually be redeemed for discounts to use in the store-it's up to you!
Michael Allen works as a Director of advertising in Boston, Massachusetts. They have dealt with both large companies and small local businesses for more than 20 years. His vast experience of advertising positions him as being an expert in helping businesses expand by using marketing tactics.